LaQuita Shantel Cole, affectionately known as Quita Cole, was a vibrant 40-year-old entrepreneur from Nashville, Tennessee, and the beloved owner of QC Kitchen. On April 25, 2025, Quita tragically passed away in her sleep—just days after publicly expressing a desperate need for rest.
Quita was known for her tireless work ethic, having worked seven days a week for years, embodying the spirit—and risk—of hustle culture. Her final words, “Quita needs rest,” shared online, have since echoed far beyond her community. What many initially took as a casual post now stands as a profound plea for relief.
Her passing has sparked a powerful and much-needed conversation about burnout, overwork, and the hidden toll of unrelenting ambition—especially among Black female entrepreneurs. Friends, family, and followers have shared heartfelt tributes, remembering her warmth, generosity, and passion, while also reflecting on the cost of constantly putting business before well-being.
Quita was laid to rest on May 4, 2025, during a deeply moving ceremony that honored her life, her legacy, and her light. Her story has inspired many to reconsider their own boundaries between work and wellness. As one Instagram user aptly wrote:
“These jobs don’t care about you… until one day your body just forces you to rest.”
Her death stands as a cautionary tale—yet also a call to action. In a society that too often glorifies nonstop hustle, Quita’s legacy urges us to prioritize self-care, set boundaries, and recognize the value of rest and balance.
To Quita: Thank you for your example, your fire, and your final message. May your story continue to impact lives for the better.
🩷 Rest in power, Quita Cole.
You can view her final post below.
